Marketing is a crucial component of any successful business. It helps to build brand awareness, attract new customers, and ultimately, drive sales (both off and online). However, this is easier said than done. One of the main challenges that businesses face when it comes to marketing is having the right tools, systems, and team in place to manage the process effectively.

Enter NetSuite ERP. Whilst NetSuite is not exactly known for its ground-breaking marketing features or functionalities, businesses that utilise the platform should certainly make the most out of its marketing capabilities. By integrating NetSuite to support your marketing campaigns, you can streamline processes, improve efficiency, and drive greater results. Here’s how.

1. Implementing data-driven marketing strategies

NetSuite ERP provides you with access to a wealth of customer data, allowing you to make informed decisions about your marketing strategies. You can use this data to segment your target audience and personalise your marketing efforts to better meet their needs.

For example, you can use customer purchase history to create targeted email campaigns. If you’re able to pin point customers who have purchased a specific product, and a new version of this product has just been released, who better to target than previous purchasing customers?

You can even use data on website behaviour to then set up A/B tests and optimise your web page conversion rates. You’d be surprised at how such a small change can make a difference to your conversions.

2. Obtain more data for better business decisions

Data is a valuable asset that can inform every aspect of your business, from marketing to logistics. By combining the power of digital marketing and NetSuite, you have the opportunity to collect a wealth of data that can inform decisions and drive your business forward.

NetSuite acts as the hub for all your data collection, integrating information from digital marketing tools, marketing channels, and other business functions. This creates a centralised repository of data that can be used to inform your decisions and drive better results.

Some of the data you can collect using NetSuite and digital marketing includes:

  • Customer Information - You can collect and store customer data such as names and contact information, allowing you to better understand your audience and target your marketing efforts more effectively.
  • Product Details - You can collect and store data on your products, including product ID numbers, size, material, and other relevant information, allowing you to better understand your offerings and make informed decisions about your product line.
  • Marketing Performance - Digital marketing channels and tools provide data on the performance of your marketing strategies, such as clicks, views, and shares. With this data on hand, you can uncover actionable insights into the effectiveness of your marketing efforts and make data-driven decisions to improve your strategies.

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3. Improved lead management

NetSuite ERP provides several features that help improve lead management, making it easier for your business to nurture and convert leads into customers. Some of the ways that NetSuite ERP helps to improve lead management include:

  • Lead tracking and nurturing - NetSuite's lead management module allows you to track leads from initial contact to final sale. You can create custom workflows and set up automated communications to keep your leads engaged and move them towards a purchase.
  • Lead scoring and qualification - NetSuite's lead scoring and qualification features allow you to evaluate the quality of leads based on various criteria, such as industry and product interest. This allows you to prioritise leads and focus your resources on the most promising opportunities.
  • Customisable lead forms and reports - NetSuite's lead management module allows you to create custom lead forms and reports, helping you collect the data you need to evaluate the performance of your lead generation and management efforts.

4. Real-time analytics and reporting

NetSuite ERP provides real-time insights into your marketing performance, helping you to quickly identify areas of strength and weakness. This allows you to make data-driven decisions and optimise your marketing strategies in real-time. You can also use this information to evaluate the success of your marketing campaigns and measure their impact on your ROI.

NetSuite ERP from the experts – Nolan Business Solutions

At Nolan Business Solutions, we specialise in providing tailored NetSuite solutions for businesses looking to grow. As an award-winning NetSuite partner and accredited NetSuite Solution Provider, we have the expertise and experience required to recommend, deliver, and maintain the very best software solution for you.

If you are a fast-growing business looking take things to the next level, contact our team of experts today. We are more than happy to answer any questions and would love to support your business from strength to strength.

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