Released in November 2016 for general use, Microsoft Dynamics 365 provides organisations with an all-in-one platform designed to expedite communication, improve customer relationships, and accelerate business growth.

Through a comprehensive suite of productivity tools, including over a dozen applications and add-ons, the Cloud-based Enterprise Recourse Planning (ERP) and Customer Relationship Management (CRM) system is now favoured by many businesses in 2021. But what are the wider benefits of the Microsoft Dynamics 365 platform, and could it be the right choice for your business?

In this article, we explore the benefits of Microsoft Dynamics 365 in further detail to make your ERP and CRM decisions easier.

8 benefits of using Microsoft Dynamics 365

For those looking to grasp a quick overview of the benefits of Microsoft Dynamics 365, we cover the following points in the content below:

  • Fully integrates with Microsoft products
  • Enhance customer service capability
  • Easy to access, use, and deploy
  • Customisation tools available
  • Scalable platform
  • Increased productivity
  • Real-time insights
  • Data security

1. Fully integrates with Microsoft products

Being a Microsoft product, Microsoft Dynamics 365 easily integrates with many popular applications, including the full Microsoft Office 365 suite. These integrations allow your business to move from Microsoft Dynamics 365 to Outlook for communication purposes, to SharePoint for documentation management, and Power BI for data analytics.

The easier and quicker is it to work and move between applications, the less time your employees will spend exporting/importing data, as well as learning new platforms.

2. Enhance customer service capabilities

Collecting vast amounts of useful information at a customer level is one of Microsoft Dynamics 365’s biggest advantages. With website tracking enabled via Microsoft Dynamics 365 Marketing, each visitor is tracked through a unique ID. This is registered every time they visit your website, tracks the pages they visit, and the duration of that visit. Alongside other tools, marketers can use this to establish what products or services their visitors are most interested in.

Its Power BI tool can also identify customer sentiments, buying patterns, and brand loyalty – all of which are highly relevant to the sales process. This additional information helps your customer service team handle each interaction on a case-by-case basis. With all of this data stored in a single, accessible location, your team can quickly connect with customers and recommend solutions without delay.

3. Easy to access, use, and manage

Microsoft Dynamics 365 can be implemented in the Cloud or on-premises. It is simple to use, as well as manage, in whichever deployment method suits your budget and infrastructure.

With many employees now working from home, Microsoft Dynamics 365 Cloud-based option is ideal for flexible working routines. Employees can easily access their Microsoft Dynamics 365 applications from home using a web browser or mobile device.

4. Customisation tools available

Featuring a variety of modules and built-in workflow tools, Microsoft Dynamics 365 allows you to automate tasks across marketing, sales, and customer service, and if the pre-built tools do not align with your business objectives, no need to worry.

Microsoft Dynamics 365 allows you to customise workflows to meet your business needs. You can use the customisation tools to define additional fields as well as new objects in the system.

It goes beyond customising workflows though. Microsoft Dynamics 365 offers pricing tiers, deployment options, and flexible architecture, so you can tailor the platform to suit your budget and KPIs.

Interested in using Microsoft Dynamics 365 for your business?

5. Scalable platform

Like most Microsoft products, Microsoft Dynamics 365 is based on a monthly subscription. This allows you to easily scale up, or down, depending on your workload, team size, and budget. With room for ongoing integrations too, you can efficiently add to the platform as your business grows.

6 Increased productivity

Given all of the information, tools, and insights Microsoft Dynamics 365 provides, alongside the ease of use, access, and management, your employees have everything they need at their fingertips. This allows for better, more informed decisions to be made, with less time spent searching for information.

After all, Microsoft Dynamics 365 combines ERP and CRM for everything your business needs inside one platform.

7. Real-time insights

Microsoft Dynamics 365 gives you access to real-time insights with built-in predictive analysis. Power BI, Azure Machine Learning, and Cortana Intelligence are all natively included. This gives your employees access to prescriptive advice and actionable next steps to ensure your operations are running as smoothly as possible.

8. Data security

There are many layers to Microsoft Dynamics 365’s security model, helping you restrict access to data in a structured and logical way.

Security settings can also be tailored to various parts of an organisation by creating business units. This allows you to segregate data between subsidiaries in your business if needed. For example, individual units could be created for your sales team, marketing, and finance department, ensuring secure access to specific information is available to only those who should need it. These units can then be further secured with individual user account settings and grouped security privileges.

Microsoft Dynamics 365 from Nolan Business Solutions

Looking for an implementation partner to help take your business to the next level? As Gold ERP Microsoft partners, we have the knowledge and experience to provide your business with the software it needs to thrive. From consultancy to development, support and training, we offer a range of services to ensure your business gets the most from its software. If you would like to find out more about our offering, and how we can support your business objectives, speak to one of our experts at Nolan Business Solutions today – we are more than happy to answer all of your questions.

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