Value-added IT resellers play a critical role in the IT supply chain. As intermediaries, they serve both the suppliers whose products they’re representing and businesses or consumers who are buying those goods.
These companies can be retailers that buy and sell products or value-added resellers (VARs) that customize, configure and offer services on those goods as new products that they manage and resell.
“When customer service reps are talking to buyers, they can have a dashboard with a 360-degree view of those customers on the screens right in front of them. Knowing exactly what’s going on with those accounts at any given time leads to more informed discussions, faster answers and happier customers.”
- Jeremy Travis, Business Development Manager at Nolan Business Solutions
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